AGENCY: Tool of NA

OVERVIEW: In partnership with Chobani, we created a thrilling Halloween AR experience highlighting seven unique Halloween flavors, such as the Strawberry Cheesecake Mummy and the Almond Coco Loco Skeleton. Users accessed this interactive game by scanning a QR code on Chobani packaging.

Within the game, users set up three doors in their environment. Following a countdown, a treat disappeared behind one door and a quick shuffle ensued. Users then selected a door, with animations revealing either a trick or treat. A "trick" result prompted another go, ensuring continued excitement.

To boost engagement, players who shared their details received real rewards, broadening the fun beyond AR.

DELIVERABLES

‣ Chobani Trick or Treat AR

AGENCY: COGNITION + NVE

OVERVIEW: The Copilot interactive experience involved the design, fabrication, and installation of key structural and interactive elements for Microsoft's Experience Centers in Sydney, London, and New York.

The monolith featured a double-sided touch screen for exploring Copilot’s AI features, while the adjacent pedestal displayed the new Microsoft PC for interactive prompts. 

The canopy, constructed from lightweight aluminum with woven threads, framed the space and housed integrated LED lights that created dynamic visual effects, enhancing the overall design.

I spearheaded the production of these fabrication and software experiences across three global locations within a 6-month timeframe, overseeing pre-production planning, managing onsite logistics from load-in to strike, coordinating vendor relationships, and supervising both internal and external teams.

AGENCY: Tool of NA

OVERVIEW: With Upwork's creative team, we launched an animated video series to guide freelancers on building their businesses, from setting rates to navigating Upwork opportunities.

Eschewing traditional "talking head" formats, we transformed real freelancers into animated characters. After extensive global interviews, we spotlighted five freelancers, discussing their journeys and challenges on the Riverside platform.

We then collaborated with five standout illustrators globally to bring these stories to life, drawing from each freelancer's unique attributes for animation.

The result? Three compelling videos offering a mix of entertainment and invaluable freelancing advice.

DELIVERABLES

‣ How to Become a Freelancer

‣ How To Make Money as an Upwork Freelancer

‣ How To Land Jobs on Upwork

AGENCY: Tool of NA

OVERVIEW: The first-ever Coca-Cola® flavor born in the metaverse, Coca-Cola® Zero Sugar Byte celebrates the everyday magic of pixels coming together to facilitate digital connection.

The Coke Byte game is an interactive, augmented reality game. The game features BYTE, the hero 8-bit Avatar and is styled in 8bit design, complete with custom 3D assets.

The game was developed using 8th Wall, which is a cross-platform development solution for building AR experiences that run on the mobile web and iOS/Android applications.

DELIVERABLES

‣ COKE BYTE AR GAME

AGENCY: COGNITION + NVE

OVERVIEW: The Microsoft AI Vignettes project was a key part of the Windows 11 Experience Center in London, consisting of three distinct interactive displays designed to showcase the latest technologies in a user-friendly and engaging way.

Each vignette focused on a specific feature, allowing users to directly engage with the technology and explore its capabilities.

Vignette 1: Recall – Showcased Windows 11's ability to quickly retrieve recent files, apps, or activities.

Vignette 2: Windows Studio Effects – Focused on enhancing video calls with AI-driven features like background blur and auto-framing.

Vignette 3: Co-Creator – Highlighted collaborative tools powered by AI to enhance teamwork and creativity.

I was responsible for resourcing team members, hiring the fabrication shop, and collaborating with artists and designers to establish the creative direction and set design for each vignette.

AGENCY: SPINIFEX

OVERVIEW: Scores of auto enthusiasts got to pretend to race for the day, and tell all their friends on Facebook and Twitter. The socially-connected NSX GT3 Virtual Reality (VR) Pod experience introduced Acura’s newest GT3 model through a custom design that turned observers into exhilarated drivers as they saw themselves dropped into the race right before their eyes.

DELIVERABLES
‣ NSX GT3 VR POD EXPERIENCE

AGENCY: ContendCo

OVERVIEW: Facebook’s Portal devices are a brand of smart displays and videophones that provide video chat via Facebook Messenger and WhatsApp, augmented by a camera that can automatically zoom in and track people's movements.

The Portal AR experience used Facebook’s AR platform, Spark AR to publish AR filters that were integrated into the full customer chatbot / AR experience via Facebook messenger. Users were also able to view Portal walkthrough videos within the chatbot experience.

DELIVERABLES

‣ Portal ChatBot AR Experience

AGENCY: Tool of NA

OVERVIEW: The LinkedIn “Content Lab” at Adobe Max 2025 was designed as a walk-up experience that encouraged creators to capture and share content on LinkedIn. The environment combined clear posting prompts, streamlined recording setups, and camera-friendly design to help guests move quickly from idea to content creation within a high-traffic show setting.

The space balanced warmth with brand clarity through modular stations, controlled lighting, and adaptable backdrops that supported multiple content formats and comfort levels. Design decisions prioritized ease of use, visual consistency, and efficient guest flow.

I led the project through concept development, design refinement, and fabrication planning, overseeing creative alignment, technical coordination, and vendor management. My responsibilities included managing budgets and schedules, guiding iterative render reviews, and supporting the transition from design to build.

DELIVERABLES

‣ LinkedIn Adobe Max Booth Experience

AGENCY:  SPINIFEX

OVERVIEW: The HondaLens experience utilized the power of Augmented Reality (AR) to walk users through the history of the carmaker and highlighted prominent features of the all-new 10th-generation Accord.

I worked with 3D designers, UI & UX teams, Unity developers and QA leads to connect, validate and launch HondaLens at the Los Angeles, Detroit, Chicago and New York Auto Show.

DELIVERABLES

‣ HondaLens Experience

AGENCY:  GALLAGHER & ASSOCIATES

OVERVIEW: Preservation of a legacy. The Illinois Holocaust Museum and Education Center honors the memories of those lost by teaching universal lessons that confront hatred, prejudice, and indifference.

The project itself reinforced the everlasting values of love and perseverance in a team that dreamt up a hair-raising installation. The Survivors Theater with Pepper’s Ghost technology has already won significant museum awards, while every piece we touched- from the Holocaust Survivor films, and three permanent exhibits - is golden because of a people it commemorates.

DELIVERABLES
‣ Introduction Gallery Film
‣ Survivors Theater
‣ Survivor Films
‣ Group Media Exhibit
‣ Upstanders Exhibit
‣ Take a Stand Exhibit

shiseido.com

AGENCY:  NIGHT AGENCY

OVERVIEW: Probably in your local makeup aisle, Shiseido is a Japanese multinational personal care company that sells skin care, hair care, cosmetics and fragrance products to the masses.

For months, I was the makeup artist of Shiseido.com, working with internal and external teams to relaunch, redesign and integrate Shiseido’s existing site with an e-commerce platform.

DELIVERABLES
‣ Website (Designs, Front End and Backend code)
‣ Skin Care Tool (Designs and Front End Code)
‣ Media Campaign (Designs, Front End and Backend code)

ahealthieramerica.org

AGENCY:  CATCH NY

OVERVIEW: The White House Youth Program decided to mature their web site from Drupal to WordPress while focusing on four million kids and their health. The Partnership for a Healthier America is devoted to partnering with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis.

They definitely weren’t kids but they were just as talented; you can even ask Michelle Obama. I managed the team that re-designed and migrated the site across platforms.

DELIVERABLES
‣ Website (Designs, Front End and Backend code) 
‣ Full site migration from Drupal to WordPress

alphaindustries.com

AGENCY:  SUB ROSA

OVERVIEW: The coolest little-known brand, Alpha Industries is an American-born clothing manufacturer that once supplied military jackets for soldiers fighting in the Vietnam War.

We picked our battles and emerged victorious; I managed a team to re-design, develop and launch their new Website .

DELIVERABLES
‣ Website (Designs, Front End and Backend code)
‣ Web Style Guide
‣ Brand Re-Positioning

advertise.aarp.org

AGENCY:  CATCH NY

OVERVIEW: AARP is hip as it comes. Over the hill? Try ‘king of the hill’! AARP Media Sales is a B2B web portal that for the first time allows media buyers to find out about AARP media rates and placement, live.

I enjoyed being a “senior” leader developing and launching an online media kit site that enabled buyers to access AARP rates, AARP news and Boomer Insights.

DELIVERABLES
‣ Website (Designs, Front End and Backend code)
‣ Media Campaign (Designs, Front End and Backend code)
‣ Photo Assets

shiseido.com/benefiance

AGENCY:  NIGHT AGENCY

OVERVIEW:  Benefiance WrinkleResist24 is an anti wrinkle cream cream for women between the ages of 40 and 49. In 2011, the product reformulated and re-packaged.

The client loved their shiny new Shiseido site so much that they asked my team to bring even more glow.

DELIVERABLES
‣ Website (Designs, Front End and Backend code)
‣ Media Campaign (Designs, Front End and Backend code)

blog.pantone.com/2014

AGENCY:  SUB ROSA

OVERVIEW: Showcase the iconic Pantone that has been inspiring design professionals with products, services, and leading technology for half a century. That was the order.

Contrast, filtering and some saturating, I led the team that drew up “Make it Brilliant”, a messaging and communications campaign that incorporated the brand’s rich 50-year heritage of creating iconic color standards for the colorful exploration and expression of creativity.

DELIVERABLES
‣ 2014 Brand Strategy
‣ Photo Assets
‣ Behind the Scenes
‣ Social Media Plan
‣ Content Delivery Plan

AGENCY:  SUB ROSA

OVERVIEW: Twice a year Pantone hosts a meeting of representatives from various nations' color standards groups in a private location in Europe.

I produced core lifestyle and social images that were used across Pantone’s online and offline channel, seen by millions.

DELIVERABLES
‣ Photo Assets
‣ Brand Style Guide
‣ Social Strategy and Monthly Content Calendars

converse.com/rubbertracks

AGENCY:  CORNERSTONE AGENCY

OVERVIEW: Couldn’t strike a chord any closer to your “sole” than this. Converse Rubber Tracks is a global family of community-based professional recording studios with footprints in all corners of the world.

Responsible for locating and overseeing the fabrication and build of the studio, I sourced the space and managed the budget and timeline for the build of this hearty, homegrown project.

DELIVERABLES
‣ Full Service Recording Studio
‣ Website (Designs)
‣ Launch Video
‣ Content Delivery Plan

getoutofthegarage.com

AGENCY:  CORNERSTONE AGENCY

OVERVIEW:  The Converse Get Out of the Garage music program is a contest series that aims to support unsigned rock and urban artists.

I developed the program and the go to market plan, which included launching the website that unsigned talent could upload their entries for consideration.

I also assisted in selecting partners to help raise program awareness and produced the subsequent event for the winners of the contest.

DELIVERABLES
‣ Website (Designs, Front End and Backend code)
‣ Grand Prize fulfillment (SXSW event and Recording Studio sessions)