AGENCY: Tool of NA
OVERVIEW: The LinkedIn Content Lab at Adobe Max 2025 was designed as a walk-up experience that encouraged creators to capture and share content on LinkedIn. The environment combined clear posting prompts, streamlined recording setups, and camera-friendly design to help guests move quickly from idea to content creation within a high-traffic show setting.
The space balanced warmth with brand clarity through modular stations, controlled lighting, and adaptable backdrops that supported multiple content formats and comfort levels. Design decisions prioritized ease of use, visual consistency, and efficient guest flow.
I led the project through concept development, design refinement, and fabrication planning, overseeing creative alignment, technical coordination, and vendor management. My responsibilities included managing budgets and schedules, guiding iterative render reviews, and supporting the transition from design to build.
DELIVERABLES
‣ LinkedIn Adobe Max Experiential Booth
